We are all in the business of changing lives, which, as you know Marketing For Fitness Businesses, does not happen overnight. It’s a process that can take weeks, months or even years. Ultimately, we hope to create within our members, a life-long commitment to change, but many people are hardwired to give up when the going gets tough. They may last a month or two, but when the results aren’t happening as quickly as they had hoped, they bail on their goals and leave your gym to pursue the latest craze or follow a Group on deal to another facility. Guys, it is time to stop the revolving door mentality.